In a birth chart, the point at which the Ascendant is located is also called the rising sign. The beginning of the first house on a chart is located at this place. When projecting a personality profile, astrologers often place more emphasis on the qualities of the first House, also known as the Ascendant. This is in contrast to the normal horoscope analysis that is published in newspapers, in which the personality of a person is based on the Sun Sign (the sign in which the sun is located).